Digital Strategist
LNP Media Group, Lancaster, PA

Purpose-built digital marketing frameworks tailored to diverse client objectives, ensuring every strategy integrated seamlessly with broader business goals. Partnered directly with sales leadership to identify high-growth opportunities, leading the pitch, launch, and full-lifecycle optimization of sophisticated multi-channel campaigns.

Engineered a data-first approach to campaign management, rigorously tracking KPIs and translating complex performance metrics into actionable insights that drove ROI improvements. By presenting high-level, data-driven recommendations to key stakeholders, I strengthened long-term client partnerships and secured sustained investment in digital initiatives.

Bridged the gap between sales and fulfillment, coordinating with internal teams to facilitate the flawless execution and real-time optimization of all digital orders. Served as a departmental subject matter expert, delivering comprehensive training and strategic support to the sales force to elevate their digital proficiency and collective performance.

Digital Product/Services Manager
WITF, Inc., Harrisburg, PA

Directed multi-disciplinary teams to execute high-impact digital marketing initiatives, establishing a roadmap for measurable growth and operational excellence. Responsible for architecting comprehensive strategies across SEO, social media, and website optimization to capture market share and convert audience engagement into loyal brand advocates.

Leveraged deep data analytics and performance insights to steer high-stakes decision-making, ensuring every project phase aligned with overarching business KPIs. By proactively integrating emerging tools and digital trends, I consistently expanded audience reach and drove year-over-year engagement growth through innovative content delivery.

Championed a culture of cross-functional collaboration, providing targeted training and mentorship to elevate the department's technical proficiency and creative output. Cultivated high-value client and stakeholder relationships by maintaining transparent communication and a relentless focus on achieving shared strategic goals.

Digital Executive Producer
WHTM abc27 News, Harrisburg, PA

Restructured the abc27.com digital news department by establishing clear goals, expectations, and methods of accountability of all team members. Responsible for creating digital best practices for all digital platforms including social media, SEO, and app, desktop, and email newsletter alerts to increase key KPIs and create loyal users.

Recognized as one of Nexstar's first Digital Influencers in June 2021 for being a top-notch communicator who sends thorough, daily emails to my team in the quest of moving the needle on the +1 PV/S goal. abc27.com team members regularly make the weekly East Coast top author report.

Recognized by the Pennsylvania Association of Broadcasters for Outstanding Use of Digital Media for the 10th Congressional Debate Page on abc27.com, and awarded first place for Best Digital Presence by the Keystone Media Awards.

Digital Sales Producer
WHTM abc27 News, Harrisburg, PA

Conceptualized and executed high-impact visual assets, including digital banner ads, landing pages, and interactive newsletters, to support major events and broadcast shows. Managed end-to-end social media strategy and real-time audience engagement through moderated web chats, bridging the gap between viewers and digital content.

Optimized revenue operations by processing digital campaign orders with precision, ensuring seamless execution and fulfillment. Served as the primary technical lead for broadcast graphics systems, providing critical troubleshooting and support to maintain 24/7 operational continuity.

Graphic Artist
WHTM abc27 News, Harrisburg, PA

Engineered sophisticated motion graphics and visual brand identities to elevate on-air presentation and strengthen station recognition. During periods of departmental transition, assumed leadership of Creative Services, managing team workflows and maintaining high production standards in the director’s absence.

Digital Sales Coordinator
WJBF News Channel 6, Augusta, GA

Directed the design and maintenance of complex web ecosystems, including custom landing pages and contest platforms for WJBF and various national partner sites. Managed the lifecycle of mobile news and weather applications, prioritizing UI/UX to ensure an optimal and reliable user experience for a high-volume audience.

Orchestrated multi-platform SMS marketing campaigns, leveraging mobile technology to increase real-time audience engagement and support integrated sales initiatives.

Production Coordinator
WBTW News13/SCNow.com, Myrtle Beach, SC

Spearheaded multi-channel news reporting, gathering and publishing breaking content across SCNow.com, live newscasts, and social media. Managed the full digital post-production cycle, editing and publishing recorded broadcasts while maintaining the station’s digital footprint through strategic website and social media administration.

Produced complex multimedia projects and collaborative reporting efforts, blending digital and print advertising strategies to enhance brand visibility and audience retention.

Production Tech
WBOY-TV 12, Clarksburg, WV

Directed high-stakes live news broadcasts, overseeing the technical integration of cameras, audio, and master control operations. Responsible for the fast-paced creation of on-air graphics and video editing, ensuring a polished and professional delivery for daily newscasts and high-profile station events.