Ashlee EdwardsDigital Producer & Designer
You're probably wondering how I got here, huh?
With two decades of experience across news, creative services, and sales, my focus has always been on growing digital audiences through data-driven strategies. As an award-winning Digital Executive Producer, I led a team of 10 to expand digital reach. I’ve also launched a new motion graphics package as a graphics artist and managed digital advertising and campaign execution in sales. Regardless of the role, my goal has remained the same—leveraging data to drive engagement and deliver results.
- Experience : 20+ years
- Location : Harrisburg, PA
my employment
Digital Sales Producer
WHTM abc27 News, Harrisburg, PA
Primary Responsibilities:
Creation of banner ads, landing pages for special events and specialty shows, moderate web chats, eblast design, etc. for abc27's digital platforms.Secondary Responsibilities:
Creation of print elements for special events, post to social media, enter digital orders for new campaigns, troubleshoot broadcast graphics system issues when they arise.
July 2019 - Present
Graphic Artist
WHTM abc27 News, Harrisburg, PA
Primary Responsibilities:
Creation of motion graphics for on-air broadcasts. Played an integral role in managing the Creative Services Department in the absence of a Creative Services Direction. Lead the preparation, editing, and troubleshooting of abc27's on-air graphics package that launched in February 2019 in conjunction with their new studio.Secondary Responsibilities:
Create branding for the station, print and digital assets, and schedule promotional digital campaigns.
July 2018 - June 2019
Digital Sales Coordinator
WJBF News Channel 6, Augusta, GA
Primary Responsibilities:
Creation of banner ads and other graphic designs for wjbf.com and national websites.Secondary Responsibilities:
Roles of this position include, but are not limited to: development and design of wjbf.com, connect6media.com, and other websites including contests and landing pages; administration of news and weather mobile apps; administration of SMS campaign platform.
Apr. 2012 - July 2018
Production Coordinator
WBTW News13, Myrtle Beach, SC
Primary Responsibilities:
Gather information and news for SCNow.com, daily newscasts, and social media as well as edit and post recorded newscasts and related assets.Secondary Responsibilities:
Development and design of SCNow.com, social media, and other websites including contests and landing pages.
Oct. 2009 - Apr. 2012
Interactive Media Production Coordinator
SCNow.com - WBTW News13 - Morning News, Florence/Myrtle Beach, SC
Primary Responsibilities:
Creation of multimedia projects to enhance the collaborative reporting of these media partners.Secondary Responsibilities:
Edit and post recorded newscasts and related assets; the creation of digital and print advertisements; development and design of SCNow.com and other websites, including landing pages.
Sept. 2004 - Oct. 2009
Production Tech
WBOY-TV 12, Clarksburg, WV
Primary Responsibilities:
Direct live news broadcasts, operate camera, audio, tapes, master control, and edit video, as well as create graphics for daily newscasts and events produced by WBOY.
Aug. 2001 - Mar. 2004
my education
International Academy of Design and Technology
Fairmont, WV
Associate, Visual Communications
2001 - 2003
my skills and expertise
graphic skills
Programming Skills
personal skills
Since 2001, I've continued to step up to the plate and meet each new role head-on. I have the willingness and ability to adapt to new challenges and am eager to learn new skills as needed.
- Responsible
- Adaptive
- Creative
- Eager
- Flexible
- Positive work ethic
- Reliable
- Team oriented
portfolio
